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Media, Articles & Case studies


A mix of blog articles, collaborations and interviews, mostly about mobile marketing, automation and digital campaigning.

2020


The future of influencer marketing? Dynamic deepfake ads, Mobile Dev Memo

2019


2020 Predictions for Mobile Marketing, Mobile Dev Memo

Individualized Video Ads Promise Unprecendented Connections - But Hurdles Remain, Ad Age

Dear Facebook: Please don’t ban political ads, Medium (with Eric Seufert)

Avantageuse, l'internalisation de l'expertise marketing pour les entreprises en démarrage?, Infopresse

Le Vlaams Belang emboîte le pas de Donald Trump, la Wallonie reste à l’âge de papier, Medium 

7 Mesures que les Gouvernements Peuvent Prendre Aujourd’hui Pour Encadrer la Publicité Politique sur Internet, Medium

Depuis les élections, le Vlaams Belang a dépensé plus de 100.000 euros sur Facebook, RTBF

Sur les réseaux sociaux, tous les coups sont permis, La Libre Belgique



2018


Hopper Doesn’t Play By The Book On Mobile User Acquisition, AdExchanger

Modern travel marketing: Social media, PhocusWire

Hopper used ads in Instagram Stories to reach millennial travelers, Instagram

Hopper used radius targeting to boost high-quality user acquisition, Snapchat

Attracting more travelers with Facebook flight ads for prospecting, Facebook

Hopper Runs Hundreds Daily Offers, A Flying Start To Automation, Smartly.io

‘There’s just so little trust’: Marketers have growing suspicions in ad tech, Digiday

‘Competition is lower there’: FB Stories attracts advertisers with low CPMs, Digiday

Helping Travelers Book Their Next Flight with Flight Ads, Facebook Press release

Facebook’s Flight Ads Can Now Be Used for Prospecting, Adweek

New FB Flight Ads let advertisers target users searching for flights, Marketing Land

Facebook Expands Flight Ads to Target Potential Travelers, Mobile Marketing

As advertisers pull back on FB, Instagram’s ad spend is booming, Marketing Land

Demand for IG Stories ads heats up, early adopters turn to FB Stories, Digiday

Some companies backtrack on taking marketing in-house, Digiday

Ready your budgets, Facebook Stories ads are coming, Marketing Land

Brands are spending more on Instagram Stories ads, Digiday

From the Experts: What to Watch for in Mobile in 2018, Button

Couillard administration discuss Universal Basic Income initiative, The Suburban




2017


How Hopper’s Stories strategy paid off, Media in Canada

L'industrie du voyage bouleversée par Trump, TVA Nouvelles

Les comparateurs de prix influencent l’expérience de voyage, Le Devoir

Billets d'avion : Hopper lève 60 millions d'euros et vise la France, Les Échos


2016


Les pirates de la croissance, Medium

Simon Lejeune: esprit d'aventure, Infopresse 30/30