Media, Articles & Case studies
A mix of blog articles, collaborations and interviews, mostly about mobile marketing, automation and digital campaigning.
2020
The future of influencer marketing? Dynamic deepfake ads, Mobile Dev Memo
2019
2020 Predictions for Mobile Marketing, Mobile Dev Memo
Individualized Video Ads Promise Unprecendented Connections - But Hurdles Remain, Ad Age
Dear Facebook: Please don’t ban political ads, Medium (with Eric Seufert)
Avantageuse, l'internalisation de l'expertise marketing pour les entreprises en démarrage?, Infopresse
Le Vlaams Belang emboîte le pas de Donald Trump, la Wallonie reste à l’âge de papier, Medium
7 Mesures que les Gouvernements Peuvent Prendre Aujourd’hui Pour Encadrer la Publicité Politique sur Internet, Medium
Depuis les élections, le Vlaams Belang a dépensé plus de 100.000 euros sur Facebook, RTBF
Sur les réseaux sociaux, tous les coups sont permis, La Libre Belgique
2018
Hopper Doesn’t Play By The Book On Mobile User Acquisition, AdExchanger
Modern travel marketing: Social media, PhocusWire
Hopper used ads in Instagram Stories to reach millennial travelers, Instagram
Hopper used radius targeting to boost high-quality user acquisition, Snapchat
Attracting more travelers with Facebook flight ads for prospecting, Facebook
Hopper Runs Hundreds Daily Offers, A Flying Start To Automation, Smartly.io
‘There’s just so little trust’: Marketers have growing suspicions in ad tech, Digiday
‘Competition is lower there’: FB Stories attracts advertisers with low CPMs, Digiday
Helping Travelers Book Their Next Flight with Flight Ads, Facebook Press release
Facebook’s Flight Ads Can Now Be Used for Prospecting, Adweek
New FB Flight Ads let advertisers target users searching for flights, Marketing Land
Facebook Expands Flight Ads to Target Potential Travelers, Mobile Marketing
As advertisers pull back on FB, Instagram’s ad spend is booming, Marketing Land
Demand for IG Stories ads heats up, early adopters turn to FB Stories, Digiday
Some companies backtrack on taking marketing in-house, Digiday
Ready your budgets, Facebook Stories ads are coming, Marketing Land
Brands are spending more on Instagram Stories ads, Digiday
From the Experts: What to Watch for in Mobile in 2018, Button
Couillard administration discuss Universal Basic Income initiative, The Suburban
2017
How Hopper’s Stories strategy paid off, Media in Canada
L'industrie du voyage bouleversée par Trump, TVA Nouvelles
Les comparateurs de prix influencent l’expérience de voyage, Le Devoir
Billets d'avion : Hopper lève 60 millions d'euros et vise la France, Les Échos
2016
Les pirates de la croissance, Medium
Simon Lejeune: esprit d'aventure, Infopresse 30/30